The Sweetfish team
Experienced veterinary practitioners and skilled software developers, creating innovative solutions to the challenges of compliance and misbilling.
Creating innovative veterinary software
As the team behind Sweetfish, we are focused on creating innovative solutions for veterinary groups, addressing the challenges as they grow and deliver professional care to ever more patients and clients.
We are particularly experienced in the issues around misbilling and compliance with clinical protocols. From our own experience in veterinary management, we understand the challenges firsthand and recognize the need for a new and different approach.
We are committed to creating solutions that amplify the professionalism and care that veterinarians bring to their work. Our software fits within existing systems and protocols, using smart technologies to reduce the admin burden, ensuring consistency and accuracy without breaking their flow.
Supporting veterinarians, enhancing care
We create solutions that reduce the admin burden for clinicians, so they can stay focused on what matters most.
Innovation
Solving pressing veterinary issues with smart technology.
Professionalism
Supporting vets in delivering the highest standards of care.
Consistency
Providing real-time checks to ensure equitable client billing.
Meet the team
Our senior management team has direct experience in veterinary management as well as creating cutting edge solutions in animal and human healthcare.
Judy Walker
CEO
Experienced veterinarian, leader and entrepreneur, Judy created Sweetfish to solve the misbilling challenges that she saw in her own business and throughout the sector.
Charles Auld
Chairman
With a strong track record in the veterinary and consumer healthcare sectors, Charles is a value-driven business leader with an uncompromising client focus.
Arif Govani
CTO
An accomplished technology leader and AI pioneer, Arif has led the development of groundbreaking systems in healthcare and medical science.
Nicholas Shepherd
Chief Product Officer
An experienced veterinarian, Nic's insights shape product development and guide delivery of solutions tailored to each organization’s unique challenges.
Carla Ancillotti
Head of Engineering
A strategic technologist with deep expertise in software delivery and reliability engineering, Carla drives innovation and delivers robust, scalable solutions.
Paul von der Heyde
Chief Financial Officer
A seasoned chartered accountant and strategic adviser, Paul brings decades of corporate finance expertise and governance rigor to ensure the foundations for growth.
Philip Jones
Head of Marketing
A chartered marketer and technology specialist, Philip translates complex innovation into compelling strategies that accelerate growth and market leadership.
Get in touch
How could our innovative solutions help your veterinary group? Let’s discuss the options.
